Executive Editorial


It's hard to believe we're already six weeks into the fall 2024 season. It’s been wonderful seeing our players, families, coaches, and staff back on the fields. From our youngest in the Juniors program to our High School players, recreational teams in Anderson, Norwood, and Lebanon, and even our alumni returning for the annual game—it's been a joy to see everyone come together again.


The past three months, like those leading up to June, have been full of amazing achievements both on and off the field. On the field, we've added two national championships, numerous state cup titles, and an impressive 10 President's Cup Champions, 6 Finalists, and 8 Semi-Finalists. While it's easy to celebrate these "team" successes, it's really the individual passion, dedication, and sacrifice of over 500 young players—backed by their families and incredible coaches—that deserve the recognition. Seeing so many young people achieve great things is a testament to our entire community.


Off the field, we have some inspiring stories in this edition of the Club Newsletter, including efforts to provide the safest environment for players, our coaches' professional development, and a story of true heroism and perseverance in our "Unsung Heroes" section. You won’t want to miss that one!


Lastly, we’re excited to celebrate the newest addition to our growing list of community partners, Prolink. This partnership was formed after the uniform ordering window closed for the 24-25 season, so the printing of the Prolink logo on your player’s jersey comes at absolutely no cost to you. The value this partnership will provide, however, will be tremendous as we’ve gained a local partner who shares our commitment to community and the positive impact organizations like ours can make. Many of you who attended our CU Friendlies were able to have your child's jersey printed on-site and, for those who were unable to do so, we are working with Soccer Village to determine the best way to print the remaining jerseys and will communicate to those affected shortly. 


We will work together with Prolink in many ways: first, by formalizing the community service projects our players participate in through their "Put Care in Motion" program; and second, by advancing our vision to develop Cincinnati’s first club-specific turf facility on the land purchased by Cincinnati United SC in 2022.


For those of you who travel the Midwest for tournaments, compared to other cities, Cincinnati has fallen behind in the area of facilities. The very impetus that led to the formation of Cincinnati United SC was grounded in the belief that children who love soccer in Cincinnati deserve the same opportunities as their peers in other Midwestern cities and that, by working together with others in our community, we could turn this belief into a reality. While the club has changed, grown and evolved in the 27 years since those first teams were formed in 1997, our vision is as clear today as it was then, and we look forward to working with Prolink and our other key partners to ensure young players in Cincinnati continue to have the best opportunities available to pursue their passion and potential.


Blake Decker 

Chief Executive Officer 

Cincinnati United SC


Share your stories with us along the way by submitting on our “Tell Your Story” page.   

Contents


We hope you enjoy reading our quarterly newsletter and we have worked hard to provide lots of information and updates. However if you want to pinpoint content that is relevant to you, use the links below to navigate the page:


  1. Celebrating Success
  2. Coaches Corner
  3. Partners on the Pitch
  4. Unsung Heroes
  5. WeCU
  6. Staff Spotlight (new feature this edition)
  7. Where are they now
  8. What's next?

Celebrating Success


Trying to keep up with the many successes of our members on and off the field? Look no further for a small sampling of the amazing things our members have been up to the last 3 months.

We are very proud of our 4 club participants at the 2024 Girls Academy National ID Camp in Chula Vista, CA, earlier in the summer.


Well done to Arianna Taylor, Brooklyn Vann, Angelica Alzugaray, Alex Gardner, as well as GA Director Katrin Kaarna!


The girls were part of a group of 80 players, 20 each from U.S. Soccer’s four scouting regions- East, Central, South and West- and all played in games as part of the Under-14 Talent ID program.


Related to this, our girls side was recently recognized as a leading club for USYNT call ups in a recent soccer wire article! Read more here.

Wow! What an achievement as both to CUP 08B Gold & CUP 09B Gold who both won the National Championship for the National Academy League in New Jersey in June.


The club honored both teams by adding our 7th and 8th starts to our logo.


We would also like to recognize CUP 07B Gold who finished as runners up.


Congratulations to all of the players, staff and families involved!

Huge shoutout to the Mangine Foundation for their incredible support in providing our entire staff with Cardiac Arrest life-saving education. We're also deeply grateful to our coaches who took their own time to participate in this crucial training. Player safety is everything to us and this was time well spent. Person First and Living The Mission off the field, to support our efforts on it.


The evening before our first night of training also allowed all of our staff and coaches come together to discuss our MVV, Structure, Technical Plan, and some thrilling future plans. It was a great way to kick off our fall season!

The club celebrated the 2nd Annual CU Girls High School Program Alumni Game on August 10, 2024!


It is a testament to what Ron Brickley and Harlan Jackson built 14 years ago and remains a program that allows players to compete and enjoy playing soccer.


Now, with the second annual alumni game, it is evident that the memories and friendships are lasting beyond youth soccer!

All of the staff involved in the Coach Education session at the CU Friendlies day at Lebanon Sports Complex on August 17th. Special shoutout to Blake Decker (pictured) and Hugh Seyfarth for overseeing and carrying out this session, as well as everyone behind the scenes who made it happen.


Over 40 coaches from CU and Loveland Storm enjoyed a working lunch by observing a principles-based attacking training session.


And let's not forget the players who joined the session- thanks to CUSM 15B AS Roma and CULM 15B Aston Villa.

Congratulations to Bradley Poppell, from CUP Boys, and Moeller High School, who announced as Boys Gatorade Player of the year for the State of Ohio.


This is a great honor for Bradley and his family. He is the club's second winner following '01 CUP player Brennan Callow of Seven Hills High School and University of Michigan Soccer. Here's to many more in future years!


We wish Bradley well at the Air Force Academy and their Men's Soccer program.

Thank you to everyone who attended the US Men's game vs New Zealand on September 10th as part of the CUSC opportunity and section.


It was fantastic to see a group of our 2016 boys walk out with the team.


We would like to also thank all of the players and staff who made the boys feel welcome, and specifically shoutout Aidan Morris- he has a family connection from his college days with one of the boys, Asher Gruber, whom he has never met, and preemptively took time out during his preparation to find and surprise Asher with a personal introduction. Person First.


You can see more of the boys' photos in our WeCU section further down the page.

Special Mentions

Here are some other special mentions from the last 3 months!

Internal D licensE


Late in August the club started our latest certification course. We are proud and thankful to be able to host and help educate our own staff here in the Cincinnati area,  without them needing to leave town.


The course is being ran by GA Director Katrin Kaarna and will conclude in mid-October. We have plans for similar events and opportunities heading into 2025.

Nedim GracAnin & Kemar Jackson


We love to see our club staff and coaches furthering their own education:


  • CUP Boys U15-U19 Age Group Director Nedim Gracanin obtained his USSF A-Youth License.
  • CUP Girls U11-U12 Age Group Director  Kemar Jackson achieved his USSF National B License.


soccer parenting association


We were pleased to launch our free membership for all families to the Soccer Parent Resource Center.


Youth soccer parents can be different makers when it comes to what is in the best interest of player development. Learn more using the links at the bottom of the page.

sarah fitzstephens


Coach Sarah Fitzstephens has been honored by the Girls Academy national staff for her leadership and service to the GA.


Well done Sarah and thanks again for your work on the Girls Academy Player Advisory Board at a national level.

Jaimee Wilcox / Party on the pitch


Thanks to Jaimee and indeed all the team of staff and volunteers for their work at our Party on the Pitch tournament.


In spite of near record high temperatures the tournament was once again a great success. Thank you to all the teams and families that attended.

Andy Murison & claire wellington


This fall sees some exciting changes to our Juniors program and Andy and Claire have been key figures in the planning and vision needed to make this happen.


You can learn more about Claire further down this page in our inaugural edition of our "Staff Spotlight' feature, and we will also include a link to our Juniors page too.

The 1v1 Formula


A big thank you to 1v1 Formula & Steve Guppy who visited our CUP Boys 2011 & 2012 age groups at Marr Park in June.


This program is built around fast-paced games, offering continuous shots to goal, and is designed to challenge both attackers and defenders equally. It fits in well with our Core Value of 'Person First' for this quarter!

We appreciate every one of our members and families at Cincinnati United Soccer Club


We try our best to include as many diverse stories of success, both on and off the field, but would like to ask for your help. If you would like to nominate an individual or a group for the next edition, please email content@cincinnatiunitedsc.com.


You can also visit the 'Tell Your Story' page to submit media.

Coaches Corner


Every season we feature an interview with one of our fantastic staff members. For this edition we have focused on Erika True.

Name: Erika True


Place of Birth: Cincinnati, Ohio


Tell us about your life away from the field:

A lot of my life revolves around a soccer field, but if I’m not there, you can probably find me in a basketball gym, on a volleyball court, or at a lacrosse field. The True family is very active in sports!


When did you start coaching?

I started coaching at the end of my senior year in college. I wrapped up my college career at Bowling Green State University and transitioned right into coaching.

When did you join the club?

I joined the club in 2023.
 

Teams you coach this season?

I currently coach CUSE 15B Chelsea and CUSE 16B Dortmund.
 

What inspired you to become a coach?

I loved the game and didn’t want my playing time to be over. Coaching was a natural progression for me to stay involved. Plus, with all my degrees in education, I knew I wanted to work with kids in some capacity.
 

What's your best memory on and off the field at the club?

I’ve only been with the club for a year, but I absolutely love coaching the young boys' teams. We start each practice with a “name game” where every player introduces themselves and answers my question of the day. It gives us a few minutes to learn more about one another, building the friendships and bonds that only a close-knit team can have.


Off the field, I cherish moments that remind me my players are still just kids—whether they’re running to the playground together, tossing a football between games, or having a teddy bear in the car. I’ve even seen them in Halloween costumes! These moments are a sweet reminder that they’re only young for a short time, and I never take that for granted.

Each season we focus on a CUPGOAL, and this time around it is PERSON FIRST. How does that translate to the youth soccer world for you?

I think my answer above probably answers this question as well... I want to know my players so that I can make them feel cared for, safe, have the ability to push them, encourage them... ultimately get the best out of them. Each individual player needs to know they have a coach and team that respects, cares and appreciates them.

 

Funniest moment as a coach?

I don't know if I can pinpoint a single moment - but I love hearing laughter on the fields. It is my absolute favorite thing. The game is meant to be fun. There are moments to laugh. Funny things create everlasting memories for teams.

 

Is there anyone on your coaching journey who you identify with as a mentor?

I’ve been fortunate to work alongside many great coaches. My coaching style today is a collection of ideas, trainings, and lessons from a variety of mentors along the way.

What one piece of advice would you have to someone who is considering starting out on their coaching journey?

Remember the game is ever changing which means as a coach you need to be constantly learning and adapting and trying new things out. Continue your coach education knowing that there is no end.


Who is your favorite soccer team apart from Cincinnati United 🙂?

We moved back to Cincinnati about the time that FCC was starting. We have been huge fans ever since their birth! I love to follow our national teams as well.

 

Apart from soccer, what other sports do you like to watch or play?

I love all things sport! I was in heaven this summer watching the Olympics. I still play soccer in the old people leagues and there is nothing better than watching my 3 kiddos compete in all the sports they compete in throughout the year.
 

Tell us a 'fun fact' about yourself that very few people know?

I not only coach soccer, but I have coached my kids in girls volleyball, boys volleyball, basketball, boys lacrosse, girls lacrosse and baseball. And in my free time you can find me at the flower store... I am a florist as well!


Thanks to Erika for taking the time to answer our questions. Coincidentally one of her players is also featured later in this edition so we will hear from her again further down the page.

Partners on the Pitch


We are grateful to all of our partners. In this edition we have chosen to recognize our new partnership with Prolink and we would like to take this opportunity to provide more insight to our members.


The club was proud to announce Prolink as its inaugural jersey sponsor this past July. This collaboration represents a significant milestone for CUSC, enhancing our commitment to soccer excellence and community service.


A Milestone Partnership


A renowned workforce solutions company headquartered in Norwood, Cincinnati, Prolink is recognized both nationally and locally for its industry leadership and dedication to supporting non-profit organizations. The decision to partner was seen as more than just a branding opportunity; but rather a way to realize a shared vision of fostering positive change within our community.


“As an organization, we are committed to the development of the person, the player, and the communities in which we live,” said Dan Kunkemoeller, President of Cincinnati United. “Over the years, we have intentionally formed relationships with locally based, like-minded organizations who believe that investing in young people is the best way to ensure healthy, happy, and productive communities now and in the future. For who we are and what we want to help our young people achieve, there is no better partner than Prolink.”


Blake Decker, CUSC Chief Executive Officer, added, “Our vision is to use a shared passion, like soccer, as a vehicle to inspire young people to be the best version of themselves and, in doing so, bring out the very best in all of us. The creation of a formal program toward which our young people can channel this positive energy will be a tremendous value add to our players, the program, and our community.”


Prolink: Putting Care in Motion


Founded in Cincinnati in 2011 by brothers Tony and Mike Munafo, Prolink has grown into one of the largest staffing companies in the United States. With 14 offices nationwide and partners in all 50 states, Prolink remains deeply connected to its Cincinnati roots while expanding its impact across the country.


Tony now serves as the President and CEO, whilst Mike acts as Chief Growth Officer- you can see them pictured below with Mark Arnett (Adviser to the CEO) and Dante Eiland (IT Support Team Lead). They oversee a management team at Prolink which believes in a commitment to excellence and community support, and their efforts are crucial in maintaining the company's high standards and community involvement.


“Our tagline, ‘We put care in motion’, reflects our commitment to delivering high-quality talent and ensuring that our partners receive the best service possible,” said Mike when the partnership was launched back in July. “Perseverance and community involvement have always been at the core of what we do. Lending our support to CUSC felt like a natural choice. It’s an honor to join forces and advance the great work CUSC does for boys and girls across the Cincinnati area.”


Prolink’s dedication to community service is evident through their support of numerous charitable organizations, including the American Foundation for Suicide Prevention, Dress for Success, Make-A-Wish, and the Ronald McDonald House Charities of Greater Cincinnati. They also support local institutions such as the Boys and Girls Club of Greater Cincinnati, Cincinnati Playhouse in the Park, and the Cincinnati Zoo & Botanical Garden. Their contributions extend to initiatives like the Sam Hubbard Foundation, which promotes equitable access to essential resources for all Cincinnatians.


A Partnership with Impact


We all hope that the partnership between CUSC and Prolink will fulfill the shared goal of being more than just a sponsorship, and we look forward to working together on our joint commitment to creating a positive and lasting impact. Together, we will collaborate on community service projects that will benefit our players and the broader Cincinnati community. This collaboration is set to channel positive energy into initiatives that align with our shared values and goals.


To learn more about Prolink and their exceptional work, visit prolinkworks.com. We hope that this article helped to tell the story behind the name on our great-looking new uniforms, and we hope that all CUSC members will join us in thanking Prolink for their partnership.

Unsung Heroes


Put simply, our club could not survive without the work of so many that goes unnoticed, but in this edition we have a story to tell about how one of our players and their family played the role of heroes away from the field, not once, but twice, in just the last 3 months!


A Life-Saving Rescue in Florida


The first story begins far from their Northern KY home, where on a stormy June day in Siesta Key, Florida, the Bells were enjoying a family vacation when a torrential downpour caused severe flooding, leaving streets submerged under more than 11 inches of rain. Amidst this chaos, a couple who they later found were from the Greater Cincinnati area as well, Dean and Shana Ramsey, found themselves in grave danger. Their car, stalled on a flooded street, was pulled into a lagoon.


From their condo on the fifth floor, the Bell family witnessed the desperate situation unfolding below. Quick-thinking McKenzie (10), new to CUSC this fall, immediately called 911, providing the address of their condo with remarkable clarity. At the same time Ginger Bell, an ER doctor, and Mike Bell, a retired CPD sergeant, sprang into action. Ginger: “We certainly never thought McKenzie would need to talk to 911 but literally the first words out of her mouth were the address of where we were staying” 


“We were able to stop, slow things down, and assess and make some decisions on how we were going to move forward,” Mike Bell recalls.


This is where Hank Bell comes in. Just 8 years old, he showed incredible resourcefulness. Mike had already grabbed a boogie board from their car but then realized they needed another flotation device. Hank quickly returned to the 5th floor condo to retrieve their pool noodle. “I didn’t want them to die, so I ran as fast as I could,” Hank explains. “I went up the elevator, which is extremely slow, and I knew there were stairs that were faster, so I ran down the stairs.”


Mike and Ginger were in the water trying to help Dean and Shana, and once he got back downstairs Hank was able to get them what they needed. “Turning around in the pond and seeing Hank IN the pond in the lightening with a pool noddle was so brave and awesome!” Ginger said.


Mike was able to help Shana first with the help of another bystander on the edge of the pond, but Ginger encountered more of a challenge with Dean who initially rolled his window down, but then put it back up. Ginger yelled at him to open it as that was his only escape route. As he eventually got out of the window his foot became stuck on the steering wheel. Dean feared for the worse, ““I looked at her, and I said, ‘I’m stuck, I can’t.’ At that time, I was like, ‘I’m going down with the car,’ but she’s like, ‘Get out of this car! You gotta get out! Kick your leg!’ I started thrashing my leg and my foot popped out.”


Once everyone was safely out of the water, Hank and Michaela (11) returned to the 5th floor again and assisted in wrapping the Ramseys in towels, ensuring they were warm and safe. All this before the emergency services arrived on scene, which had only been 5 minutes since McKenzie's call. Within 2 more minutes the the car was fully submerged and drifted to the edge of the pond. Their swift and selfless actions earned the whole Bell family the gratitude of the Ramseys, who have since referred to them as “Guardian Angels.”


But the story doesn't end there.


Overcoming Personal Adversity


Less than 2 months later, the Bell family faced a new kind of challenge. Hank suffered a severe injury in a bike accident, where he was impaled in his left thigh. The injury was so critical that it affected his femoral nerve, quad muscles, and femoral artery. Without immediate medical intervention, the situation could have been fatal.


The initial prognosis was daunting. Doctors estimated that Hank might only be able to walk by Thanksgiving. For nearly ten days, he experienced no movement in his left leg, and his pain was excruciating. Despite these hardships, Hank’s recovery was nothing short of miraculous. With sheer determination and an immense support system, Hank defied the odds. It wasn't long before he was back out at practice, albeit in a wheelchair at first. By September 5th, he was cleared to start jogging and running, and he returned to the soccer field to practice with his new CUSC team this fall. [Hank plays for CUSE 16B Dortmund whilst his sister McKenzie plays for CUSE 14G Barcelona]


His coach, Erika True, was astonished by his recovery: “As you can imagine I asked about a 1000 questions to make sure I could wrap my head around this (I honestly still can't!)”. Despite the lingering pain and challenges, Hank's resolve was evident as he played in a game just one day after his return to practice. His perseverance and love for the game shone brightly, motivating everyone around him. Ginger Bell expressed her hope that Hank's story serves as motivation for others facing similar challenges. “We hope he is an inspiration to every kid with an injury to work hard and keep fighting,” she said. “Hank will be in physical therapy for many more months strengthening his leg as he has permanent damage, but he is elated to be back on the field trying his best.”


We all hope that his recovery continues, and Erika on behalf of the club summarized this well: "Truly an inspiring story. I am probably taking it way more slowly than Hank cares for me to do... but I wouldn't expect anything less from an 8 year old that loves the game. 😁“


A Remarkable Journey of Courage and Recovery


The Bell family's stories are a powerful testament to courage, resilience, and the strength of the human spirit. From saving lives in Florida to overcoming a life-threatening injury, they have faced their challenges with incredible fortitude. Their experiences remind us of the importance of focus, patience, and belief in our ability to overcome obstacles.


To read more about the Bell family's heroic rescue, we have included a link at the bottom of the page to a Fox News story that was posted online. The family also wanted to ensure that we passed on some of the following safety tips and general reminders that relate to both of their stories this summer. Their goal is to educate and inspire, and we thank them for it.


  • Teaching kids their address and emergency procedures can be a crucial step in being prepared for unexpected situations.
  • Water safety:
  • In the event that your vehicle ends up in the water, push back the driver seat or try to get out of the passenger side as the steering wheel is a barrier.
  • The door is probably not going to open because of all the force of the water outside.
  • If you have to break the windows aim for the corners as the center is the strongest.
  • If you have to perform a water rescue use a flotation decide if at all possible. You can’t count on having an awake alert swimmer who will follow directions. 
  • Check your surroundings (Mike looked for alligator signs before they went into the water)
  • Kids in rehab:
  • Keeping them mentally happy is super important. (Friends and family kept Hank supplied with Legos and he read the same motivational get well card from a fellow CUSC player every day).
  • Eating a high protein diet and taking vitamins in addition to getting extra rest is really important.
  • Believe in yourself and never give up! 


We celebrate the Bell family as true unsung heroes! Good luck to Hank with his recovery and McKenzie on her fall season.

WeCU


Thank you to everyone who has submitted content to us recently. Where appropriate, your content will be shared via our website, social media and other online channels. Every newsletter will contain a selection of some of the SoccerSnaps you have shared with the club, just like the ones below.

Want to get involved?


Visit our 'Tell Your Story' page or

Email content@cincinnatiunitedsc.com.

Staff Spotlight


As well as our Coaches Corner piece higher up this page, we will begin to tell the story of our various CUSC staff members every quarter. For this edition we have focused on Claire Wellington.

Name: Claire Wellington


Place of Birth: Cincinnati, Ohio


Tell us about your life away from the field:

I am a Personal Trainer during the day. I am married with 2 High School aged daughters that both play for the club. I am a big sports fan and I love to woodwork.


When did you start coaching?

2002


When did you join the club?

I have been with CUSC since it’s inception in 2008. Prior to that, I was with one of the clubs (Lakota United) that merged to create CUSC.
 

What's your best memory on and off the field at the club?

My best memory was in the Fall of 2019. I was coaching the CUSM 08G Aston Villa team—we were a U12 team that just aged into heading the ball and one of our girls scored a header off a corner kick. The reaction from her teammates was the most heartwarming moment in my career.


What is your role at the club currently?

CU North Juniors Director and 2017/18G CUSM Competitive Coach


Can you tell us more about the work you have been doing over the last year or so for the Juniors Program?

Over the past year, we have tried to create more consistency. From simple things like the schedule and coaches, to the way we run our sessions and the overall terminology we use as coaches. Our 4v4 Academy has nearly doubled in participants in the last year, which we are very proud of.


Where do you see the Juniors program in one year? 

We want to continue to grow, adding more locations to reach more communities but also more young coaches. We love to bring in young coaches and help them grow!


What for you are your favorite parts of being involved in the Juniors program?

I love developing players. This is my favorite part of coaching and the big reason why I stepped back from coaching older teams in the Club. I wanted to be a bigger part of the development and a bigger part of influencing the love for the game.


What role do you feel the Juniors program plays in the overall mission of CUSC?

The Juniors program is the foundation of the Club. My coaches and I take this opportunity and notion very seriously. We want the players to leave every session feeling special as a person but also feeling comfortable with the soccer ball. We are the start of the love for the game and we want them to have fun every time they are with us (while also learning!).


Each season we focus on a PERSON FIRST, and this time around it is UNITY. How does that translate to the youth soccer world for you?

"Person first" means to be able to put others before you. We teach our young players to love their teammates and to be excited for their teammates when they find success. Our teams and our club are strongest when we are pulling for each other (not just ourselves), so I believe that starts with us.


Thanks to Claire for her continued work and for helping with this inaugural feature of "Staff Spotlight". We look forward to sharing more information on another CUSC staff member in the next edition.

Where are they now?


In each newsletter we identify a club alumni and try our best to tell their story. This edition we focus on Brad Stinson, whose journey from his days as a player back in the 1990's to becoming a leader in emotional intelligence and transformational leadership is a testament to the lasting impact of the game we all love, and the values that can be instilled by early experiences. Read on to hear more about the growth, resilience, and connections that shaped Brad's pathway.


A Foundation Built at CUSC


Brad began his soccer journey in the early '90s with Cincinnati Classics, who became what we know today as CUP. His playing days extended to Cincinnati Hills Christian Academy (CHCA) and 4 years at Ashland University, and culminated in a season with the Columbus Crew’s development team. Brad’s time with CUSC was foundational, shaping his approach to challenges. Reflecting on his youth, he shares, “One of the biggest things people focus on in youth sports is being on the top team, being ready for the best college, having the best logos on the sleeve... and they all want it now. When I was 14 or 15, I was ‘dropped’ from the top team at CUP. This had never happened to me. It was a key moment that taught me to view setbacks as opportunities for growth.” This trigger event was a key part of our conversation with Brad as we reflected more on his story.


A Legacy of Discipline and Leadership


Brad’s success in karate, where he achieved a black belt by age 8 and won numerous state, national and even world (!) championships, was influenced by the same discipline that shaped his soccer career. After 12 years in the corporate world, Brad founded The Collective Global, a firm specializing in emotional intelligence and transformational leadership. Their proprietary Path™ framework, developed through years of experience across various industries, reflects Brad’s commitment to understanding and developing people. He describes their work as being “in the people business,” emphasizing the broad range of clients they serve. Brad himself now focuses on four main areas with professional sports teams: Mental, Emotional, Performance, and Personal.


Family and Community Ties


Brad’s deep connection to CUSC is enriched by his family’s involvement. His father, George Stinson, was a founding member of the club and remains on the board today. Brad’s sister was also a dedicated soccer player, reinforcing the sport's importance within the Stinson family. Now based in Nashville with his three sons—aged 17, 14, and 12—Brad continues to support Cincinnati sports, including the Bengals and Buckeyes, although he did admit that his preferred choice in MLS would have to be Nashville SC, who his company now also works with. To be fair, he also left the Cincinnati area before FC Cincinnati was founded....we'll forgive you this one Brad!


Impact of CUSC on Personal and Professional Growth


Brad’s experiences at CUSC imparted crucial lessons in resilience and teamwork. “It’s the formative years that make you who you are, and you want kids to have to overcome challenges. Soccer taught me that success is a team effort and helped me understand the importance of feedback and overcoming adversity. These lessons are invaluable when working with professional athletes, as they often have similar formative experiences.” He emphasizes how soccer’s team dynamics translate well to the business world: “Soccer is the best sport to relate to the corporate environment because of its team structure. We believe that the ideal team size is 10 for a management team in our industry, so just 1 away from the 11 out there on the soccer field. Other sports don’t come close—even baseball really only has 2 or 3 players at any one time who are making the difference- and in soccer everyone has a role to play, that's what being a team is all about.”


Enduring Values and Advice for Young Players


Brad’s involvement with CUSC has instilled values that continue to guide him. Reflecting on the club’s evolution, he notes, “The one thing I love is even though there has been change over 30+ years, there remains a focus on player development. I know we won things, but I don’t remember specifics; it’s always been about the player. This is the way it should be. When my company got involved, we wanted to ensure that this didn’t change, and we worked to help evolve the organization to support this goal. Coaches and players might leave, but an awful lot come back. There’s a reason.”


That's a great example of one of our alumni highlighting our "Person First" value!


Brad’s fondest memories include the camaraderie during traveling tournaments, emphasizing the importance of connection. He advises current players and their families: “Don’t ever lose the joy of playing the game. Once you lose that, you see the kids burn out. Set goals that are achievable. Be a little better each year and remember it’s a long journey. Be a good teammate.” This advice ties back to his business philosophy, emphasizing the importance of connection and understanding in both sports and the workplace.


Brad Stinson’s story is a powerful testament to the enduring impact of CUSC and youth sports on personal and professional development. His journey from a young soccer player in Cincinnati to a leader in emotional intelligence highlights the values of resilience, leadership, and community. We thank Brad and his entire family for their contribution to the club in so many different ways. You can learn more about The Collective Global here.

What's next?


Here are some of the key dates on the CUSC calendar over the next 3 months:


  • October 26th & 27th- Fall Finale
  • November 1st- CUP Girls Halloween Festival
  • November 4th- Supplement Tryouts start this week
  • November 11th- Premier Futsal Program starts this week
  • November 30th & December 1st- Thanksgiving Camp


Are there links you were looking for that were mentioned above?

Thank you for reading this edition of our newsletter.


We look forward to sharing more in December! If you want to share content with us at any time you can visit our 'Tell Your Story' page. Visit our News page to learn more about the club or to catch up on any previous editions of this newsletter.

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